
Clear & Concise Navigation
This is where you include your logo and main navigation—put the most important pages first and include a CTA to your contact page.
Hero Section (Above The Fold)
This is where you include your USP (unique selling proposition) plus a CTA to your services page.
Pain Points & Solution
This is where you let your client know how you solve their problem with a services page CTA.
Introduce Yourself
This is where you tell your ideal client why you’re the best person to help them with a CTA to your about page.
Show Credibility
This is where you can include the places you’ve been featured or notable collaborations.
Provide Value
This is where you build your email list and offer a free resource—make it unique and helpful.
Touch On Your Offers
This is where you briefly introduce the services that will solve their problem with a services page CTA.
Your Latest Work
This is where you link to your latest blog post or showcase a gallery.
Instill Trust With Reviews
This is where you include client testimonials. Keep them short or make use of pull quotes.
Final CTA
This is where you call them to action one last time to your services page.
Footer (Website Junk Drawer)
This is where you can include supplementary navigation, social media, and your copyright.